

Dear Humans of ARM,
I am honored to address you on a subject that I am passionate about. This subject also lies at the heart of our organization’s strategy and future success: Customer Centricity.
In today’s dynamic and highly competitive market, the ability to understand, anticipate, and exceed our customers’ expectations is not just a strategic imperative but a critical driver of our growth and sustainability.
Customer centricity is not merely a concept; it is a culture that must permeate every aspect of our business. From product development to sales and to after-sales service, every interaction we have with our customers should reflect our commitment to delivering exceptional value.This commitment starts at the top, with the executive team, and flows through every level of our organization.
Our Commitment
Our commitment to customer-centricity must be unwavering. We must continue to invest in technology and processes that enhance our ability to deliver personalized and seamless experiences. We must foster a culture of continuous improvement, where feedback is not only welcomed but actively sought and acted upon. Most importantly, we must ensure that every decision we make, at every level of the organization, is guided by the question: “How does this benefit our Customers?”
In conclusion, customer centricity is not a strategy initiative; it is the essence of who we are as a company. It is a journey that requires dedication, passion, and unwavering focus from all of us and together ,we can build a future where our customers are not just satisfied, but delighted; not just loyal, but advocates for the ARM brand.
Thank you for your continued dedication and commitment to our customers. Let us move forward with a renewed focus on putting our customers at the centre of everything we do.
I Commit to this!!! Do you?
Jumoke Ogundare

Dear Colleagues,
I am excited to introduce the inaugural edition of our Customer Experience Newsletter, a vital communication tool designed to keep us all aligned and informed on our journey toward exceptional customer experience. I am thrilled to share with you our journey thus far, our goals and the immense value this newsletter will bring to our collective efforts.
Our CX Competency Assessment report when conducted shows ARM has grown significantly in adoption of a customer centric culture when compared with the year 2023. The report as highlighted below:
- 22% in Purposeful Leadership
- 29% in Compelling Brand Values
- 21% in Employee Engagement
- 28% in Customer Connectedness
Your Role: This newsletter is not just for reading; it is for engaging and participating. I encourage each of you to contribute by sharing your experiences, insights, and feedback. Whether you have a success story to share, a question to ask, or a suggestion for improvement, your input is invaluable.
Together, we can create a rich, dynamic resource that reflects our collective commitment to customer centricity.
Moving Forward: As we embark on this journey together, let us remember that customer centricity is not a destination but a continuous process of learning, adapting, and improving. This newsletter is just one of the many tools we will use to ensure we remain focused and united in our mission to deliver exceptional customer experiences.
Thank you for your dedication to our customers and your ongoing commitment to excellence. I look forward to our shared journey and to celebrating many successes together.
Warm regards,
Moronke Bamgbala

Customer Experience (CX) maturity refers to the level of effectiveness an organization has in managing and optimizing its interactions with customers. It’s a measure of how advanced an organisation practices are in delivering a high-quality customer experience.

Did you know that CUSTOMER SERVICE is different from CUSTOMER EXPERIENCE ?
Let’s find out


